This LPGA-Twitter Thing Helps Explain 21st Century Sports Marketing

by Ryan Ballengee on Jun 1, 2009 11:45 AM EDT

We talked last week - actually, thanks to Bill Jempty, were one of the first - about Carolyn Bivens' quote in a Bloomberg piece in which she suggest that she would encourage players to use Twitter during the round to interact with fans.The reaction to it has been quite mixed. The players...