golf sponsorships Stories - Waggle Room
LPGA Seeks New Sponsors in NYC Summit
Get a hundred or so representatives of current & prospective LPGA Tour sponsors in a room, talk about the great value behind the product (compared to the PGA Tour), and hope for some conversion. That's the basic gist of what LPGA Commissioner Mike Whan and lead marketing officer Jon Podany will...
Tiger Woods Actually Made Sponsor Shareholders Almost $1.5 Billion Since Accident
As someone who has an undergraduate business degree and took six economics courses on his way to earning a bacehlors and a masters degree, I think I know a poor economic study when I see one. It became immediately apparent to me that the study published by UC Davis econ professors Christopher R....
Verizon is Out as Sponsor of Harbour Town Event
Earlier in the week, Jon Show was reporting that the PGA Tour was working with the organization behind the event at Harbour Town to identify a new sponsor to replace Verizon for the event after the 2010 season. Tour officials are quietly shopping a new deal to replace Verizon, whose five-year...
PGA Tour May Lose Sponsors & Tournaments, May Not, Who Knows
As part of Tim Finchem's State o' the Tour address yesterday, he was asked about the possibility of losing sponsorships and tournaments for 2010 given the economic halting this year (that may be thawing now). His response was, well, murky. I think it's possible we could lose a couple of events....
PGA Tour May Accept Liquor Sponsorships
It did not dawn on me until I saw this link from Sports Business Journal that the PGA Tour has zero liquor-based title sponsors. None. And it is by policy. The thing is, that with these difficult economic times, that policy may have to change. Jon Show has the details, but here is the...
Barney Frank Changes Tune on Golf Sponsorships...Kind Of
Over the weekend, I got an email from the folks at Golf World. They let me know that they in a PGA Tour-organized interview with Barney Frank in which the Representative from Massachusetts says that he has changed his soured attitude of golf sponsorships proper. So, naturally, I am quoting a...
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