golf marketing Stories - Waggle Room
Spend A Little Green & Get A Little Green (Fee) Back
Golf is struggling right now. People are not as willing to make those equipment purchases. $400 for the newest driver just doesn't sound appealing with the unemployment range hanging close to 10%. So, like all kinds of other retailers, Golfsmith is trying to drive some customers their way with a...
This LPGA-Twitter Thing Helps Explain 21st Century Sports Marketing
We talked last week - actually, thanks to Bill Jempty, were one of the first - about Carolyn Bivens' quote in a Bloomberg piece in which she suggest that she would encourage players to use Twitter during the round to interact with fans.The reaction to it has been quite mixed. The players...
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