Tiger on the 'Tube - and Heading Into Space?

by Mulligan Stu on Mar 18, 2008 9:53 PM EDT Comment 5 comments

YouTube, that is. Several YouTube clips have popped up recently featuring Tiger Woods in a spacesuit. Yes, a spacesuit. There's no context in any of them, no indication of what might be going on. Except that each ends with with a "March 20, 2008" fadeout.

What's going on? Well, March 20 is the start of the CA Championship. Likely it's a campaign tied to the tournament, either for the PGA Tour, or for one of Tiger's many sponsors. I've been able to deduce that the clips are coming from the high-powered marketing/PR firm of Fleishman-Hillard, whose clients in the past have included (and may still include) Nike and Gatorade. So maybe these are outtakes for a new Tiger commercial for one of those sponsors.

Anyway, here are the clips (and be sure to check Comments for another one):

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how cool is that ???

No clue as to what the commercials might be - but how cool is it that Tiger gets to suit up in real astronaut gear ??? (I did notice that there was no swoosh on the suit) :-)

The space shuttle is in orbit and working on the space station. Maybe some tie in there ?

"this ball will fit in that fairway"

by courtgolf on Mar 18, 2008 10:07 PM EDT reply actions 0 recs

omg

if LPGA's youtube channel ever has anything this weird on it, I'll take back everything mean I ever said about it.

can't wait to see if they're going for some 2001 thing, making fun of the "what will it take to beat Tiger?" thing, going for some Honeymooners "to the moon" thing, or what!

by The Constructivist on Mar 19, 2008 12:03 AM EDT reply actions 0 recs

Hmmm....

My guess? Gatorade.

by Double Eagle on Mar 19, 2008 8:57 AM EDT reply actions 0 recs

Gatorade

I suspect Gatorade, too, because yesterday Gatorade's PR people sent emails to a lot of golf bloggers (presumably it didn't go just to me!) asking us to check out YouTube clips of Tiger at the Gatorade institute. And the Gatorade Tiger is showing up in stores. So this is probably the "launch" campaign for Gatorade Tiger.

by Mulligan Stu on Mar 19, 2008 9:12 AM EDT up reply actions 0 recs

That's it

Yeah, that's how I heard about it. I actually didn't check out the YouTube clips yet, so I wasn't 100% sure, but I recognized the PR Firm from the e-mail I got, so I jumped to that conclusion.

by Double Eagle on Mar 19, 2008 11:55 AM EDT up reply actions 0 recs