Morning Drive or Morning Miss?
by mdbrigham on May 20, 2011 5:02 PM EDT
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PrintLast December, when I heard the Golf Channel was set to air its first live morning show, I was ecstatic. Out here in L.A., one can handle only so much NPR and Colin Cowherd in the morning, so this was a true blessing in my life. Even during my time in Chicago, I was thirsty for some commuter-friendly golf content to complement the morning shuffle.
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Did GC drop the ball on this one? |
I was familiar with Erik Kuselias from ESPN and had heard good things about Gary Williams from the PGATour Network. And while the content would focus primarily on golf, it promised to feature news and commentary about stories from a wide range of subjects. Right up my alley, for sure. Well, not entirely so.
While they set up the studio to look like a radio show, it’s strangely only distributed on television. In taking something out of the world-wide leader’s playbook (they clearly copied the production of ESPN’s Mike & Mike in the Morning), did they forget it was a radio show before it was simulcast on television? In addition to no radio stream, Morning Drive has no podcast or smart phone app. I’ve reached out to show personnel to see if there was something in the works and…..Bubkis.
The show does air at 6 AM out west, so I am able to get about 15 minutes of content from the other room while I’m performing my morning routine. I’m sure the advertisers love that.
Perhaps there’s not a big enough market to justify a national syndication for the show, but that doesn’t mean it can’t be distributed through some sort of smart phone technology (app, podcast, etc). How have they missed this? Granted, I haven’t looked at their ratings so maybe the numbers look good and the show’s doing enough for their loyal advertisers to justify their ad spends.
So if the Golf Channel’s target markets for Morning Drive are golf bloggers (and others that work from home) and retireees sitting on their couch at 7AM, well done, fellas. You’ve nailed it. But if the Golf Channel wants to reach anyone else – you know, the majority of golf fans that are on-the-go – they might want to rethink how they’re distributing a show like Morning Drive.
FanPosts are written by Waggle Room members. Viewpoints expressed do not necessarily reflect those of WaggleRoom.com, editor, Charles Boyer or any other writer or member.
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amazingly pathetic isn't it
The old school microphones on the desk, ala David Letterman look good but are just props, plugged in to nothing, lololol
"pain is only weakness leaving the body" jumpn
actually, those are very real, live mics – VERY expensive. The lavalier mics on the lapels are only on when they are away from the desk.
If at first you don't secede, try try again
Court...I thought it was the same as Jumpin....just for show....
you say they are “very real live mics”….You have what proof to substantiate that ?….STUB
STUB
Talked with Gary Wiliams, and have a friend who is a sound engineer who knows the equipment
I was with you guys until I actually got to ask.. Still with MDB that they could do so much more with the show, but it’s like so many other things at xxx Golf Channel, they just settle for 4th best.
If at first you don't secede, try try again
Thanks...I think the whole show is like one big PROP
but than, I’m not really a fan of talk shows in general…..I tuned into one here in Dallas one time…on the radio….The guy never stopped talking….made my ears tireed….STUB
STUB
a radio show where the guy never stopped talking…imagine that :-D
How come you’re not out at The Colonial ?
If at first you don't secede, try try again
Was in the VA hospital and than left for Miami
to see my “girl”..sorry Chip sweetums….STUB
STUB
Instead of what they use to say it, why don’t you listen to what they say? Is the medium more important than the message?
medium important
Charles, the medium is only a factor because unless you have time to plant yourself in front of a television for a reasonable length of time, the program is basically inaccessible. That was MDB’s point. There’s no podcast. When I plant my rear end in front of my computer at the office, I can’t stream the audio. As was mentioned in the original post, the content seems to be aimed at retired folks because no one with a real life has the opportunity to partake.
"(I)f you think you've got an inside track to absolute truth, you become doctrinaire, humorless and intellectually constipated." Saul Alinsky
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