Bookie Paddy Power Paying Potential Procurement of Ryder Cup by Europe

Paddy Power, one of the UK's most well-known sports books, has a knack for doing the kind of promotion that keeps their name in news. In that spirit, they have started paying out bets made on Europe to win the Ryder Cup this week. The payout applies to bets made before today on the Europeans to win. 

With the European team going off at 7/10 right now on their book, it is a less than even money bet in betting parlors over the pond. The bookie basically loses minimal money.

It's a smart promotional tactic, really. The more interesting bets are on which player will score the most points for the entire event.