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Ryo Ishikawa: The Second Billion Dollar Golfer?

The impact that Tiger Woods has had on the sport of golf at large often goes overstated. His largest and most enduring impact on the sport really is in the amount of money that is involved in the game. Though the PGA Tour's purses would have continued to climb exponentially without Woods, he certainly accelerated the pace of growth and the structure of Tour schedules. It would be quite a stretch to say that Woods "saved" the PGA Tour, except that perhaps he saved a lot of A-list players from having to play full schedules and in middling events.

Ryo Ishikawa, though, may turn out to be such a figure for the Japan Pro Golf Tour. In a story in the Times of India, JGTO's Executive Director Andy Yamanaka explains Ishikawa's impact.

"It's fair to say (he rescued the JGTO Tour). Before he appeared, people were losing interest in men's golf. The men's tour at that time didn't have a star player like Ryo Ishikawa."

Later, Yamanaka described what sounds like a Philadelphia Eagles West Virginia Mountaineers Montreal Canadiens game before Ishikawa arrived.

"Players were rude to fans and didn't turn up to official functions. Their behaviour wasn't professional. Ryo woke up a lot of the players."

Yamanaka believes that Ishikawa could become Japan's first billion dollar athlete. Ted DiBiase was not available for comment on the status of his Billion Dollar Title.

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I don't think so
Though the PGA Tour’s purses would have continued to climb exponentially without Woods

Purses are a function of how many people see the sponsors advertising. Without Woods, the growth in sponsorship contributions would never have increased exponentially, to the point that the 90th player on the money list is a millionaire.

Placebos, of course, are things you have to swallow even though they contain nothing that actually helps you. It's like American health insurance in a pill. -BiPM

by dianemarie on May 4, 2010 10:38 AM EDT reply actions  

If you go back and take a look at the growth of purses from the mid 70s to 1998, the increase from that time period actually reflects the same style of increases and we’ve seen during Woods’ career.

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroom, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on May 4, 2010 10:54 AM EDT up reply actions  

Here’s the figures from a piece I did a little while back:

Total Tour purses have skyrocketed since 1974, when the total money doled out was just above $8 million. For 1998, it was $96 million. In ’09, that tally was $275 million. In 24 years, the total purse on the PGA Tour increased by a factor of twelve. In the twelve years since, by a factor of almost three.

http://www.waggleroom.com/2010/3/24/1388482/tiger-img-the-pga-tour-the-battle

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroom, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on May 4, 2010 10:55 AM EDT reply actions  

Great piece Ryan

I have been arguing for a long time with that nonsense that Woods single handily raised the purses on the Tour….It actually started with Palmer….than Jack…and kept on going from there….Where there is interest, there will be growth…As for the JPGA….Let them get some backbone….if a player is rude and doesn’t fulfill the obligations, ban him from playing….Once these snobs as I call them have to wake up to reality they will soon fall in line….STUB

by thinker on May 4, 2010 12:11 PM EDT reply actions  

I agree with the overstatedness of Tiger’s impact on purses. While we all agree he’s had an impact, every major sport has experienced the same type of inflation. In the past 15 years, companies have seen huge ROIs on their sponsorships of athletes and sporting events. Tiger just happened to be the top dog in golf during this time. There’s more $$s in the system, fellas and the players are just happily lapping it up. Are Pujols and A-Rod the reason that the average baseball salary has gone from $44K in 1974 to $3.3 million in 2010? Nope. Capitalism is about investing money in order to make money and avertising budgets have gone through the roof. It’s been easy for marketing execs to justify their media buys and huge spending (pumping money into the system) because of how many consumers they can reach in this information age. Perhaps we’re due for a price correction as sponsors question their ROI for players and tournaments alike. Good talk.

by mdbrigham on May 4, 2010 12:49 PM EDT reply actions  

good lord...

…can’t we just start at a billion yen before starting this kind of nonsense ?

Ishikawa has how many wins on the PGA Tour ? None. How many wins on the European Tour ? None. He has played in 4 majors and missed the cut in 3 of them with a T56 in last year’s PGA.

Only Tiger-centrists have ever said that he “saved” the PGA Tour. The Tour was doing just fine. Woods triggered huge interest in himself and the game (which has since, naturally, dropped to a more normal level for the game), and ran tournament purses and prices to amazing levels.

This kind of thing may happen in Japan, but not on the PGA Tour or European Tour.

Once again – RB – can’t we let the guy get a taste of winning on a big stage before proclaiming him to be the next “billion dollar man” ? (by the way – we don’t have a FIRST billion dollar man – why do these nits always forget that Uncle Sam takes a monstrous bite out of everything ?)

We don’t know that Ishikawa will ever win on the US or Euro tours, as unlikely as it seems that he won’t – but throughout the history of the tour there have always been “the next…” in line. We’ve had to watch “The Next Nicklaus” fade time and again. It’s just a matter of time before “The Next Tiger” starts getting talked about…and we’ll watch a bunch of them fade. Davis Love III was supposed to be a world beater…but we found out that he didn’t have the killer instinct to be a dominant player.

Let the kid breath and grow up before starting this crap. Doesn’t anybody remember their stomach wretching every time Michelle Wie’s name was mentioned because of this same kind of thing ?

"this ball will fit in that fairway"

by courtgolf on May 4, 2010 2:50 PM EDT reply actions  

Ishikawa could probably still make close to a billion dollars in Japan if he continues to dominate like he has over there.

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroom, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on May 4, 2010 3:25 PM EDT up reply actions  

Court I agree with your following statement.

Only Tiger-centrists have ever said that he "saved" the PGA Tour. The Tour was doing just fine.

 touche’

"pain is only weakness leaving the body"

by progolf on May 4, 2010 4:08 PM EDT up reply actions  

If he dominates Japan for 3 years,

he will leave Japan. He has to compete with world players, unlike Ozaki , who just played there for a living. He knows this and won’t stay long enough for a billion or whatever.

by Easingwold on May 4, 2010 5:41 PM EDT reply actions  

Easy is right....plus, he may be getting

the ticker tape parade now, but there are several Ladies who are crowding his stage…I sometimes think, that the way the man/woman relationship has evolved over there, that the Ladies may get more publicity then the men….I can remember during the Korean fiasco, that the women walked 5 paces behind the men….that mentality has disappeared,….old school….it’s called progress…..STUB

by thinker on May 4, 2010 6:14 PM EDT reply actions  

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