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Changing Image: White Male Golfers Cannot Show Golf Is Inclusive

For the third straight year, the golf industry teamed up to present National Golf Day.  Most recognized last year, the idea is to show detractors of the game - primarily angry, old white guys in Washington, DC - that golf isn't a game only for angry, old white guys.  This year, several organizations in the industry have formed an alliance led by old white guys called We Are Golf.

We Are Golf is an effort by the golf industry to show the importance of the sport in our culture.  The industry claims golf is responsible for 1 in 75 jobs (that's probably indirect and direct jobs for you stimulus package mongers out there) and that some 30 million American enjoy the sport.

WAG seeks to share golf's vision for an environmentally sustainable future (which it is still working to achieve like everyone else), improving the health of an increasingly sedentary American lifestyle, and the sport's power to continue to transform through charitable giving.  They seek to accomplish all of this with a fancy Website and a lobbying presence in the nation's capital.

Golf struggles to break its mold and its reputation as being a sport for the upper and upwardly-mobile classes of society.  Before We Are Golf, there was (and is) Play Golf America, Golf 20/20, and the like.  There have been a handful of golf consortia and efforts designed to transform the reputation of the sport, prove its impact and worth to all people, and be accepted as a sport of the people rather than a sport for select people.  To this point, public sentiment about golf really has not shifted.  Perhaps the burden of proof on golf is not that it has major economic impact or is a better activity than walking (although who really walks anymore). Maybe the burden of proof for golf lies in the most superficial of areas.

Though a mixed-race male golfer is the most recognizable athletic figure in the world, there is not a single other African-American on the PGA Tour. Minority participation in golf is practically moot.  5% of golfers are African-American - same for Asian-Americans.  Around 4% are Hispanic.  That leaves a whopping 86% of golfers as Caucasians.

The growing international diversity of the game continues to evolve on the PGA and LPGA Tours, but that cultural expansion has resulted in some serious backlash domestically about foreigners taking over a long American-dominated activity.  Honestly, there are probably a higher percentage of minorities that work for golf courses and in the industry than actually play.  That is sort of a damning notion for a sport seeking to show that it is a sport that anyone can play.  Economic impact matters, sure, but does a minimum wage job on a grounds crew afford the industry the right to call them a participant?  Hardly.  That wage makes buying a new set of sticks really hard to do.

In a country where the Caucasian population is inevitably going to become a minority themselves in just a few decades, golf is a little slow to resemble America's new melting pot.  The leadership of the sport reflects its population, though.  White guys run the USGA, PGA Tour, LPGA Tour, and PGA of America.  Largely white guys (myself included) cover the sport from a media standpoint.  There's nothing wrong with that.  It's not to be a point of shame for people that play the game that are white guys. 

The problem is that fairly well off white guys really aren't the people to be sharing that the sport has more participants than that.  The groundswell of support from the game has to come from that 14% of golfers that are not white, or the 22% of golfers that are not men.  Having a website developed by white guys and lobbying to elected officials that are largely white guys is really not all that effective.

Lobbying is done across industries in Washington, but the ones that need it the most are those that are perceived as not "getting it."  Health care, oil, pharmaceuticals, and tobacco typically lobby the hardest.  Golf is nowhere near those segments as needing to use big bucks to hide big flaws.  Golf doesn't really need lobbying.  It's need self-transformation.  It needs a real hard look in the mirror at itself.  If golf wants to become more diverse, then face facts and act on them.  Don't hire someone to spin them.

The sport of golf has some tremendous benefits.  It is healthy.  Its players are very charitable.  A lot of money moves in golf - true to its stereotype.  Let's not take that message to the top.  The greatest movements start when they resonate from the humble and the honest.  Sports grow when they connect with people of all classes and ethnicities.  Golf should continue to invest in and invent new programs that are designed to connect with everyone that does not or can not play - not connect with the very demographic of people in Washington that hypocritically bemoan it when it is politically convenient.

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OH my god….he’s RIGHT !!! We’ll just have to line up busses and drag non-caucasians against their will to the golf courses and force them to play…oh wait…that sort of thing is what caused this whole argument 500 years ago.

This is STILL the most ignorant argument in the golf world.

"this ball will fit in that fairway"

by courtgolf on Apr 29, 2010 8:20 PM EDT reply actions  

It's as much a class and affordability thing...

…as it is a race thing.

The fact is, golf is an expensive hobby when compared with most other sports. Anyone can play basketball, football, or soccer, say, at most any local public park, for only the cost of the ball. And anyone can pick up a basketball, football, or soccer ball for under $25, any day of the week. The same can not be said for golf.

What’s more, some of the folks who run golf courses and pro shops can be arrogant as hell, and this can turn some off to the sport. Several times recently I’ve gone to a local pro shop on a day off, looking the way I do on a day off – unshaven, not-so-nattily attired, etc. It’d be a stretch to say I was well-attended-to by the staff. What’s more, some of my questions about equipment were greeted with snooty derision. I wanted to say “Look, f***er, I know you know more about golf clubs than I do. That’s why I’m asking you, a**hole.”

The fact of the matter is that many of the people who play golf – and, as such, run golf – in this country would just assume it stay the nice insulated world that it is.

 

"Golf is happiness. It's intoxication without the hangover." - Moe Norman

by turnover on Apr 29, 2010 9:19 PM EDT reply actions  

Here too, turnover ,

One comes across that kind of staff. But it’s getting better. I was at Royal St Georges and a man came in with jeans and a “casual” look and was treated fine. Golf can’t afford to shut out people like it used to.

by Easingwold on Apr 30, 2010 6:57 AM EDT up reply actions  

Ok - here we go again....

…golf is not a major sport like basketball, baseball, football, or soccer. It is an “interest” sport. People of all economic levels and races can play the game if they want. There are all kinds of golf courses just about anywhere you look. Here in Atlanta, one of my favorite places to play is a $10 9-hole muni inside the city limits of Atlanta. There is also another for $12 that is considered a “you’re not an Atlanta golfer unless you play there” landmark.

"this ball will fit in that fairway"

by courtgolf on Apr 30, 2010 8:08 AM EDT reply actions  

In Brtian it is affordable if you have a job.

Where I live, the cheapest round is about 10 pounds 30 miles away. Generally, weekdays are best,but not if you are 9 to 5. One can be a member now for 400 pounds a year and there are other deals around. It’s still cheaper than drinking and smoking. Smoking, at 5 pounds for 20, is 35, 40 pounds a week…I don’t smoke and golf is cheaper than that is. It depends what one wants, yes ?

by Easingwold on Apr 30, 2010 8:48 AM EDT reply actions  

Easy my good man....should I be down to my last shilling, farthing

peso or dollar….I shall still make the martinis and have good cigars….life has little enough pleasures, don’t make me give them all up….lol…STUB

by thinker on Apr 30, 2010 3:04 PM EDT up reply actions  

I keep coming up with possible part solutions

and then shooting them down as impracticable. Now I’m thinking that this is trying to find a solution to something that is not actually a problem ( other than the golf world trying to make more money).

Basketball, football, soccer, tennis, athletcis, swimming, squash, hockey, etc, etc, are all as healthy if not healthier to play than golf, so as long as people are encouraged to participate in some sporting activities, what does it matter if is not golf? Golf is not about to become cheaper than the above activities either.

It’s not just about money either. I don’t play basketball (too short), football/hockey (ran out of puff), tennis/squash (got fed up with my husband smashing me) so my main love is now golf. My choice. Bound to have a higher percentage of older people, too, as it is a less strenuous sport than some others.

Can someone re-explain the “problem” to me , pls? If it’s just about the image of golf, shouldn’t we be more worried about the image of polo, for example? (I’m not, though.

by WendyUK on Apr 30, 2010 11:02 AM EDT reply actions  

Good comment, Wendy, plus I love cliffhangers.

I presume there’s more to come and thus the dearth of closing parenthesis.

by TXQ on Apr 30, 2010 11:10 AM EDT up reply actions  

I guess as you're not about to offer me

a string of polo ponies, I might just as well put my closing parenthesis right here ;o)

by WendyUK on Apr 30, 2010 12:15 PM EDT up reply actions  

Ryan,
I read the We Are Golf article that you linked to above, and I didn’t get the sense at all that these organizations under the umbrella of WAG are try to promote inclusivity. I believe the intent seems to be to show that golf has a positive economic and environmental impact in our society…by creating jobs and inhancing our enviroment (or at least not damaging it).

I’m not sure where the costs of golf (leading to lack of accessibility for people) and low levels of interest by minorities has anything to with the article/organization you referenced…am I missing something?

I write about golf at www.tees2greens.com, too.

by red tees on Apr 30, 2010 11:34 AM EDT reply actions  

Golf is a Game

It’s not a social experiment.

I’ve read the Rules of Golf numerous times and I never saw anything in there talking about exclusiveness or inclusiveness.

You know what’s exclusive? Private country clubs. They usually have golf courses, naturally, so does that make golf not inclusive? They also have tennis courts, restaurants, bars, and pools. I guess McDonalds should be fighting the stigma that only rich old white men eat food.

The funny thing is, these country clubs don’t want any part of me either, and I’m scheduled to be an old white man in the next few decades. So that leaves rich, which is really what this is about. Rich people have something that others don’t and they feel left out. Well boo frickin’ hoo.

Certainly that has absolutely zero to do with golf, of course. As Court mentioned, there are tons of places to play that are cheap and as Easingwold said, it’s cheaper than drinking and smoking, which people of all social and economic backgrounds certainly find ways to do.

The “golf is not inclusive” slant makes me want to retch sometimes. Anyone that thinks that we need a campaign to make golf inclusive is welcomed to come and play with me at my home course where you’ll find people of many different races, economic backgrounds, both sexes, and all ages.

I think what we’re really looking to do is take the exclusive country clubs and their rich members down a peg and I don’t appreciate golf being used as the battleground for more class warfare.

by Double Eagle on Apr 30, 2010 1:25 PM EDT reply actions  

I just clapped at my desk after reading this…well done.

I write about golf at www.tees2greens.com, too.

by red tees on Apr 30, 2010 2:40 PM EDT up reply actions  

I would, except...

…every few months, it comes up again.

by Double Eagle on Apr 30, 2010 3:01 PM EDT up reply actions  

It does indeed, but I'm not going to get caught up in it again

I don’t care about private country clubs either. Aspire to what we will, but envying what we can’t afford (private jet anyone?) is simply futile.

by WendyUK on Apr 30, 2010 3:45 PM EDT up reply actions  

Double...I love your boo frickin hoo

and that’s how I felt reading the article….I wasn’t going to comment at first, but you hit the nail on the head…Red is on board, as is Wendy, Easy and Court….So I guess that about covers it….I equate the article to someone buying a car….some will buy the cheapest thing they can get their hands on, others will go for the big bucks ride….that’s life in this US of A….As in all things, If you can afford it, go for it….if not, scale back…..Sort of like people that had combined husband and wife GROSS income at 50K and buying a 800K house…Pretty stupid wasn’t it…..STUB

by thinker on Apr 30, 2010 3:00 PM EDT up reply actions  

Speaking of Boo frickin hoo......has anyone

seen the worlds #1 hacking it around today. Figures, I put him on my fantasy team, but the good news is, I can now say I play as well as Tiger……crap, I would have to give him strokes…..lol

The Saints ARE the SUPER BOWL CHAMPS....WHO DAT!

by em66 on Apr 30, 2010 5:23 PM EDT reply actions  

I hope all the rest of your fantasy team

misses the cut too….give me a chance to catch up a bit….lol….STUB

by thinker on Apr 30, 2010 5:50 PM EDT reply actions  

I recently left a club b/c it was all-white and I found it

rather disgusting.

I joined not knowing this as I was new to the area

by Alious on Apr 30, 2010 5:54 PM EDT reply actions  

Weird...

…not sure why that reply posted before I was done.

Anyway, it’s disgusting if they keep it that way on purpose, not so much if it just happened that way. So which was it?

And either way, it has nothing to do with golf and everything to do with people.

by Double Eagle on Apr 30, 2010 6:02 PM EDT up reply actions  

Well Pardon your racist ass

if the club was good, and you enjoyed it…..what the hell difference if it was all Asian, Black, white , green or blue…..I am so sick and tired of this racist bull crap I could throw up…. I do believe those that are racist are those that want to be…STUB

by thinker on Apr 30, 2010 8:08 PM EDT reply actions  

Stub....You're wrong about that.......I've been told

I’m racist, not because I want to be…..but because I don’t like Tiger and I don’t like Obammmmmma……lol lol

The Saints ARE the SUPER BOWL CHAMPS....WHO DAT!

by em66 on Apr 30, 2010 8:54 PM EDT up reply actions  

EM....Being told something

and actually being something are two different things…I don’t RESPECT Tigar the man, I do respect his talent…As for Obamma….well….STUB

by thinker on May 1, 2010 2:32 PM EDT up reply actions  

Appreciate the article Ryan

Golf is becoming more diversified as we move forward. More young ladies and men are playing the game, and that includes minorities. Tiger’s impact has not been felt on tour in regards to minority participation, but it has been felt at the grass roots. I’m sure 20 years ago minority and female participation was much less than it is today. There will be acceptance on some levels if only for business purposes. Diversity is good for business. The more golfers the better. The aforementioned White Males who are well off will stick to CC golf anyway. Those making a living on the industry welcome new golfers as a source of income. Golf has seen much growth as a result of growing numbers of Non-White male golfers. The challenge is to continue to grow the game in its totality. Recently, the industry has flat lined as far as growth is concerned. And now, with the sluggish economy, business has recessed. As to the over all racial tone of todays golf. Well let’s say the President’s moto of change doesn’t sit so well with the establishment. Still, the status quo must go. Change is good, and growth is great. Look at our great country since the new Prez. has stepped up and authored historic change. Ahh, the freshness of real leadership. Change!!! Good!!!

"The game is swell when it's played well."

by Fairways and Grins on May 1, 2010 12:42 PM EDT reply actions  

Love the debate....

I find Ryan’s article and everyone’s comments extremely fascinating. I think we all can agree that it’s a combination of issues that has kept golf from growing domestically. Callaway, Taylormade, and other’s growth (if they posted any) came from overseas. Their growth rate has flattenned in the US as they just can’t figure it out how to address all of these issues that keep Americans from picking up the game. I think it all starts with introducing children to the game. Unless you’re parents or someone close to you golfs, you’re a long shot to be a consumer of the sport. Organizations like the First Tee are growing exponentially and organizations like them address this issue. The time issue? We don’t need to always play 18 holes, people. 9 holes of golf takes about the same time as 9 innings of a baseball game. Not an excuse for me. Cost? We’re working on it. Racial/Class barriers? Like most things, its only a matter of time. The elitist generation will be gone soon enough. I’m not too concerned, as long the game can be affordable. My home course is Brookside Golf Course (public) in Pasadena, CA. I’m a 30 year-old white guy and I’m the minority. It’s awesome.

The game’s growth has flattened domestically and

by mdbrigham on May 3, 2010 6:17 PM EDT reply actions  

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