Kraft-Nabisco Not Likely to Renew As Sponsor of LPGA's First Major

by Ryan Ballengee on Apr 19, 2010 2:27 PM EDT in Pro Golf

Waggle Room has learned that the LPGA Tour will likely be looking for a new title sponsor of its first major of the year. Currently known as the Kraft-Nabisco Championship, the title sponsorship deal ends in two years. An LPGA source indicated that Kraft-Nabisco has tipped that they will be unlikely to extend in the capacity of title sponsor. Of course, these things are fluid, but that is the indication at the moment.

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That's a shame

Hopefully, if Kraft decides to pull out, a better sponsor will be found to replace them.

by dbagley on Apr 19, 2010 3:16 PM EDT reply actions

so who'll step up ?

Let’s skip “Lays” after the CK post :-D….maybe Jenny Craig ?

"this ball will fit in that fairway"

by courtgolf on Apr 19, 2010 3:29 PM EDT reply actions

And it's tough to watch just one

Lays commercial.

by TXQ on Apr 19, 2010 7:48 PM EDT reply actions

why wouldn't they pull out?

most of the leaderboard can’t speak english.

by freeze gopher on Apr 20, 2010 11:36 AM EDT reply actions

So - do you want to watch the best golf players

or listen to the best English-language speaker?

OK – apart from the innuendo – who or what are “Lays”? Polite answers only pls.

by WendyUK on Apr 20, 2010 1:39 PM EDT up reply actions

Lays potato chips (sorry – we don’t call them crisps here) :-)

The Frito Lay company makes Fritos corn chips and Lays potato chips.

"this ball will fit in that fairway"

by courtgolf on Apr 20, 2010 2:30 PM EDT up reply actions

Wendy

pro sports are not just about the best players. the athletes have to be marketable as well. especially for the women because if it was just about the best players people would only watch the men.

by freeze gopher on Apr 23, 2010 2:31 PM EDT up reply actions

FG - it doesn't bother me

if the victory speech needs an interpreter if they have played brilliantly. I remember male European players who used to mangle their speeches (early Seve anyone?) but still had marketability/charisma.

by WendyUK on Apr 23, 2010 2:58 PM EDT up reply actions