Hana Bank Returns as Sponsor on 2010 LPGA Schedule

by Bill Jempty on Feb 8, 2010 1:35 PM EST

They have signed a three-year deal with the tour.

The LPGA today announces that Hana Financial Group will title sponsor an LPGA tournament for the next three years, starting this October. The LPGA Hana Bank Championship, a 54-hole official money event, will be held October 29-31, 2010 in the greater Seoul, South Korea area and feature a purse of $1.8 million.

Another tournament, limited field or not, is good news for the LPGA.

Jon Show of Sports Business Journal writes:

The confirmed event in South Korea gives the LPGA three consecutive weeks in Asia, assuming a title sponsor can be found for the IMG-run event in China scheduled for Oct. 22-24. The Mizuno Classic in Japan is scheduled for the week following the Hana Bank event.

The way I read the above is that the China stop is still up in the air. Just like it was in 2009, and it ended up being canceled. The good news now as opposed to then is that Michael Whan is commissioner, not Carolyn Bivens.

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Comments

Just thinking here understand

but if the IMG group wants to run the event, why don’t they step up and be the title sponsor…Their pockets are deep enough, and it would help the LPGA get its foot further in the door farther than Ol Timmy did last year. Make it a full field event and the money counting too….STUB

by thinker on Feb 9, 2010 1:15 PM EST reply actions

Not sure how that would work – IMG makes its money on percentages from the players they represent. They might get some protests from a lot of those players putting their money in the kitty to sponsor a tournament that doesn’t make more money.

"this ball will fit in that fairway"

by courtgolf on Feb 9, 2010 1:28 PM EST up reply actions