On Wednesday, I was at the David Leadbetter Academy at Champions Gate in Orlando, FL, for the ribbon cutting ceremony at the Callaway Performance Center.  Transformed from a garage in 45 days, the center is a modern fitting facility equipped with the latest (and some proprietary) club fitting technology. 

The player hits into a projection of the 18th at Pebble Beach, all the while cameras picking up the particulars of the swing.  There are two high speed cameras that allow for a player and fitter to see down the line and from the side.  Two large, flat screen televisions project those images, and computer software controlling the cameras allows for replays of swings in real-time or slow motion.  Additionally, all equipment used in the center is Callaway-made and contains two reflectors on each club that allow the cameras to pick up additional information about a player's swing.

Doing the honors were David Leadbetter and Callaway CEO George Fellows.  Dr. Bob Winters was on hand as well.  Lead officially opened the center with a ceremonial tee shot that (as the video shows) went right into the enormous sand bunker on the left of the 18th at Pebble Beach.  After taking a ceremonial mulligan, David nailed one down the fairway.