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News Flash: Asian Players DON'T Want to Kill the LPGA Tour

In 2003, Australian LPGA sexpot Jan Stephenson made the now infamous comment to Golf Magazine that "Asians are killing our tour [with] their lack of emotion, their refusal to speak English." 

Now-ousted LPGA Tour Commissioner Carolyn Bivens saw the value in players learning some proficiency in English.  She tried to create a program that created English proficiency requirements for players within two years of being on the LPGA Tour so as to create better relationships between players, fans, and - most importantly - sponsors.

Ultimately, the whirlwind that surrounded how that was announced to players, communicated through the press, and interpretted by fans made the program impossible to keep.  Ironically, Eun Hee Ji's victory comments to NBC Sports' Roger Maltbie on Sunday - the eve before Bivens' resignation - re-confirmed that the language barrier in women's golf is prominent and meaningful.

Still, Stephenson's notion that Asian golfers are doing measurable harm to the LPGA Tour by winning and their struggles to grasp a really tough language and culture has been taken personally by players of Korean descent.  In fact, so much so, that many of the Korean players are now embarking on their own PR campaign to try to give back to the American communities in which they play.

Amy Ellis-Nutt details the work in the Newark Star-Ledger:

Il Mi Chung and Inbee Park, last week's defending U.S. Women's Open champion, helped clean the 14-bedroom [Ronald McDonald] house [in Toledo, OH], which is used by families of cancer-stricken children undergoing medical treatment.  Every one of the 47 LPGA Korean pros donated money, eventually presenting the Ronald McDonald House with a check for $13,570.

Last week, half of the eight players who volunteered to sign autographs for U.S. Open volunteers, were Korean. And recently nine LPGA players, including several Koreans, helped to build a house as part of a charity event for Habitat for Humanity.

Of course, the story also features some personal tidbits about the Asian players and their effusive personalities that are often unnoticed by fans.  Perhaps this quote from Yani Tseng helps explain why:

"I feel like I grow up too fast. Everything, I didn't expect," she said. "It's hard to make this big step, to have fun more like Americans. For Asians it's hard."

But, it appears that Asian players are trying to chip away at that cultural barrier and the image that they lack emotion and personality.  My question, then, is why we don't hear about this stuff more often.

0 recs  |  Comment 12 comments |

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facts will always lose to opinions
My question, then, is why we don’t hear about this stuff more often.

Because once the media latch onto a meme it’s nearly impossible to change course. I can almost see some golf talking head spout, “Asians are so unemotional.” while watching Jiyai Shin and her caddy laughing about something.

Truth has a well-known liberal bias.

by dianemarie on Jul 14, 2009 12:54 PM EDT reply actions   0 recs

You know, I could too. And that’s pretty disappointing. Yani is very outgoing as well, and a well known LPGA Tour face.

Email me any comments or questions at ryan@thegolfnewsnet.com.

by Ryan Ballengee on Jul 14, 2009 1:03 PM EDT up reply actions   0 recs

How about

In Kyung Kim. She always seem to be smiling. You get the impression, good tournament or bad, Inky is having a good time out there.

by Bill Jempty on Jul 14, 2009 1:07 PM EDT up reply actions   0 recs

Totally – she was great at the USWO!

Email me any comments or questions at ryan@thegolfnewsnet.com.

by Ryan Ballengee on Jul 14, 2009 1:35 PM EDT up reply actions   0 recs

Is 6 years enough time for the search committee to forget that little blurb from Stephenson ? Has her mind been changed since then ? If not, you can’t very well put her in the office – no matter how much she wants the job.

"this ball will fit in that fairway"

by courtgolf on Jul 14, 2009 2:11 PM EDT reply actions   0 recs

I think they’re looking for the anti-Bivens, someone who can get along with people. I’m not sure Stephenson fits that criteria.

Truth has a well-known liberal bias.

by dianemarie on Jul 14, 2009 2:13 PM EDT up reply actions   0 recs

Yeah, we’re definitely looking at the anti-Biv as next commish. It would be the LPGA’s death knell if they don’t.

Email me any comments or questions at ryan@thegolfnewsnet.com.

by Ryan Ballengee on Jul 14, 2009 2:17 PM EDT up reply actions   0 recs

The best way to “put a face” on the players from the Republic of Korea is to replace (or augment) Solheim Cup with a challenge match between the two strongest women’s golf nations — the US and Korea. If nationalism and culture are getting in the way of US fans acceptance of the Jiyai Shins and Eun Hee Jis, then nationalism can be used to develop a feel for them.

First of all it would undoubtedly create compelling golf. Imagine matching a US squad — Kerr, Lincicome, McPherson, Creamer, Stanford, Wie (!) etc. against South Korea’s best — Shin, Ji, Inbee Park just to name the recent winners of majors; plus I-K Kim, S-H Kim and Na Yeon Choi — with something more on the line than money, whether you want to call it team elan or national pride.

Match play golf, presented by NBC or ESPN if possible, tends to bare emotions, even in the most reserved players. I guarantee you one of the Korean players will be, to US fans, the Colin Montgomerie-type of antagonist. And that’s a good thing in the long run.

I understand the national pride thing can be negative in sport — but it can also command attention like nothing else.

by MAR1962 on Jul 14, 2009 3:05 PM EDT reply actions   0 recs

Totally agree. I think if they merged the Lexus Cup (no longer sponsored by Lexus) and the Solheim Cup into North America v. Asia, this would be really great

Email me any comments or questions at ryan@thegolfnewsnet.com.

by Ryan Ballengee on Jul 14, 2009 3:50 PM EDT up reply actions   0 recs

this idea has come up before – how do you run a 1 week event that has 3 teams ?

"this ball will fit in that fairway"

by courtgolf on Jul 14, 2009 4:15 PM EDT up reply actions   0 recs

with the Lexus Cup dead, this is a great idea

I’ve been advocating for awhile now that the Solheim Cup and the Pinx/Kyoraku Cup (Korea vs. Japan) be synchronized so that the winners and losers of each event in 1 year face-off the next year. Right now the latter’s format isn’t anything close to the former’s but if the 4 major women’s tours on the planet came together, it could happen as soon as this season!

by The Constructivist on Jul 14, 2009 3:51 PM EDT up reply actions   0 recs

This is the best idea I’ve seen yet for getting Asians some identity in America. Turn the negative attitude many Americans have about the Korean LPGA invasion into a plus – make them the “bad guys” in a event based on national pride and I guarantee more Americans will recognize and respect Jiyai Shin and company for their abilities and their personalities.

by hound dog on Jul 14, 2009 7:45 PM EDT up reply actions   0 recs

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