Sports Media Watch has the ratings from golf last weekend, and the results are pretty encouraging.

The LPGA Tour's Kraft Nabisco Championship did a 0.8 on CBS Sports on Sunday.  That was flat from last year when Lorena Ochoa won.  The rating either tells you that:

• women's golf ratings will be the same regardless of who plays
• Lorena Ochoa is not that big of a draw to the general public
• the great golf we saw at the end sustained a pretty decent sized audience

Meanwhile, on the PGA Tour, the Shell Houston Open saw a huge increase from last year.

The 2.7 overnight for final round coverage of the Shell Houston Open was up a whopping 42% from a 1.9 last year, and marks the highest final round overnight for the event since '05.

I have no good reason to attritube this, except that Fred Couples was in contention.  Paul Casey and JB Holmes are definitely not on the tip of the sporting public's tongue.  But, ratings increases - particularly those among Tiger-less tournaments - are a big deal.  42%!