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Report: Wells Fargo Will Remove Name from PGA Tour Event

Sal Johnson at Golf Observer communicated with me that he is hearing that Wells Fargo has requested to have the Wachovia name taken off of the presently-titled Wachovia Championship in May.

The Sports Business Daily broke the story just 15 minutes ago, around 11:30. Now we have the details from our boy Jon Show:

Wachovia's name will not appear in the name of the 2009 PGA Tour tournament it sponsors in Charlotte, according to multiple sources close to the tournament. Wells Fargo bought the Charlotte-based bank last fall and intended to call the event the Wachovia Championship in 2009, but recent public backlash against marketing expenditures of financial firms resulted in the bank pulling all non-contractual spending as well as its name from the tournament. Sources said the name of the tournament will include the host course, Quail Hollow. The future involvement of Wells Fargo in the tournament is undecided, said sources, but by acquiring Wachovia, Wells is under contract to title sponsor the tournament through 2014. The fate of the on-course branding could not be determined.

 

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a little fuller explanation

Wells Fargo & Co. will remove Wachovia Corp.’s name from a PGA Tour golf tournament, saying use of the bank’s brand may give investors "mixed signals about our priorities."

Wells Fargo, which bought Wachovia in December, renamed the event the Quail Hollow Championship after the club where it’s held, the San Francisco-based bank said in a statement today. Wells Fargo also said it won’t host client entertainment events tied to the tournament, starting in April in Wachovia’s hometown of Charlotte, North Carolina.

Wells Fargo still plans to honor sponsorship obligations, spokeswoman Mary Beth Navarro said in an interview. "We have a contractual commitment and we take those very seriously," she said.

Wells Fargo, the recipient of $25 billion in U.S. funds as part of the banking industry bailout, is reducing spending on corporate events and suspending executive bonuses amid pressure from the government to reel in discretionary costs. The bank said this week that it’s cutting costs associated with the Charlotte golf tournament after lawmakers criticized Northern Trust Corp. for spending on clients and employees at a company- sponsored tournament.

Wachovia renewed its contract with the PGA in 2008 and extended it through 2014. Wells Fargo hasn’t determined what the tournament will be named in future years.

Wells Fargo slid 91 cents, or 6.3 percent, to $13.49 at 12:16 p.m. on the New York Stock Exchange. The shares have lost more than half their value this year.

"this ball will fit in that fairway"

by courtgolf on Feb 27, 2009 5:12 PM EST reply actions   0 recs

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