Goodbye SBS Open, Hello J Golf Classic!
by Ryan Ballengee on Feb 13, 2009 8:44 AM EST
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PrintAs you may know, the LPGA Tour recently signed a new Korean broadcasting agreement. The agreement was with J Golf, ending a fifteen year relationship with Seoul Broadcasting System.
SBS is also a title sponsor of this week's season-opening SBS Open at Turtle Bay. The folks at SBS said that they would pull the plug on sponsoring the event in the face of the deal that the LPGA made with their competitor. It basically signaled the end of the event.
The LPGA Tour announced yesterday that they had an answer for that withdrawal in the form of a new event in Los Angeles beginning in 2010. That new event, with a lot of details to be determined, will be sponsored by J Golf. It will be the LPGA Tour's first appearance in the area in five years.
Also, this tidbit from the AP:
JBC has also taken over title sponsorship rights to this year’s Phoenix LPGA International, with the tournament name to be unveiled later.
In the initial criticism of the J Golf announcement, we wondered why the LPGA Tour would sever a 15 year relationship for what sounded like a breakeven set of proposals. This addition to the deal indicates that J Golf is going to be paying around $2 to $3 million more than SBS currently does in its LPGA Tour relationship. That is a significant increase over the SBS investment, helps the LPGA Tour out this year, and in future years.
It also effectively kills the LPGA Tour in Hawaii.
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Darn...
…I was pulling for a women’s event on the Torrey Pines north course…overlooking Black’s Beach. :-)
"this ball will fit in that fairway"
in the winter, maybe
—but don’t forget that Hawaii event Morgan won last fall.
I wrote a little while back I hope the LPGA starts in Brazil, comes up to Florida for the new ADT, then goes to Australia, moves to Asia, and comes back to the US via Hawaii—losing SBS actually gives them some flexibility to move the Hawaii “return” event into mid-to-late March….
by The Constructivist on Feb 13, 2009 7:55 PM EST reply actions
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