TAG Heuer Scales Back Tiger Woods, Features Prominently on Website
by Ryan Ballengee on Dec 22, 2009 1:05 PM EST
Email
PrintOn December 18, Swiss watch maker TAG Heuer announced that they were scaling back the use of Tiger Woods from US advertising for some period of time following everything that has happened related to the golf megastar.
Well, is this what they call scaling back in Switzerland?
This image is featured on Tag Heuer's front page. The linked story reiterates their stance on their relationship with Woods:
"The partnership with Tiger Woods will continue," said Jean-Christophe Babin, President and CEO of TAG Heuer, "but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation."
I would not call this downscaling, but that's just me.
15 comments
|
0 recs |
Do you like this story?
Comments
No – it’s called trying to get through Christmas with good Swiss timing. :-) Things have changed in the last 10 days. Aside from a sneaking suspicion that the Match Play will be moving the 2 seed into the #1 spot and sliding everybody else up…there won’t be a whole lot of sponsors dropping out.
"this ball will fit in that fairway"
“I would not call this downscaling, but that’s just me.”
Why would you NOT call it downscaling? Words have meaning for you just the same as everyone else. If TAG Heuer is using Tiger’s image less in certain markets for a period of time like they say they are, then that is downscaling, no matter what you think, but then that’s just me and every other reasonable person in this world.
I would say that featuring Woods on their website in big bold graphics is not downscaling – at least when it comes to the website.
Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.
by Ryan Ballengee on Dec 22, 2009 2:07 PM EST up reply actions
Not to mention
The free publicity from articles like this one and the fact that people will go to their website to check to see if it is still there. “Riding the fence” or Golden Goose is one of the oldest tricks in the marketing and PR book but only if it doesn’t come back to bite your company in its collective watch or @SS..jumpn/progolf
"pain is only weakness leaving the body"
This was definitely a very calculated ploy.
Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.
by Ryan Ballengee on Dec 22, 2009 5:03 PM EST up reply actions
Maybe it was downsized.
I’d imagine the original had him hugging the Mother Teresa in some Forest Gump-style photoshopping while sporting some Tag schwag.
Tag Heuer is getting their name out there. In selling watches, isn’t “timing” everything?? Using the internet to support “Woodie” Is a way of doing so with minimal output. It’s attention getting, and it keeps their name in the public’s eye……..Brilliant!!
by Fairways and Grins on Dec 22, 2009 7:54 PM EST reply actions
LMAO
F&G’s hahahahaha, very good and for ONCE we agree on something, see that, it’s not that hard to be civil once your in a civil arena. Then again the golf season hasn’t started yet. I hear Lerner asked Santa for a new Hair Piece this year. Unfortunatly it will probably catch fire one the way down the chimney, but I’m sure he can find a divot to replace it somewhere. Anywho, Happy Holidays to ya. jumpn/progolf
"pain is only weakness leaving the body"
The off-season sucks!!
I can’t stand this civility stuff……..I want drama……I need debate…….This Christmas cheer……baaaaa Humbug……..I want Phil to Phail……….I want the tour to beg TW to return…….I don’t like Women’s golf……..The senior tour……..boooo……..okay,,okay,,,Merry Christmas. And a prosperous New Year….. January 7th COME ON!!
“The game is swell when it’s played well”
by Fairways and Grins on Dec 24, 2009 7:15 PM EST up reply actions
SICKNING
WOW….I know we’re getting to the day of "Piece on earth (no pun here) and good will to all, but when the sugar starts to drip like F&G and Jumpin are doing, I just want to barf, and that would mean losing my martini, cheese and sausage, so guys go back to the way you were………….thanks…STUB
Stub ya ole ole
Ok, I’ll stop at 2 ole’s cause , O’h neva mind….Good to see ya, If your gonna hang around here you have to behave. My reputation depends on it. LOL I wish you, and your misses and your martini’s the very best this holiday season way up left there in Texas. Jan.7th can’t come soon enough. Twenty Five of the best players in the world, Hawai. Opening Day. Yeah, thats what I’m talking about. I think the hydrants are safe at this tournament…jumpn/progolf
"pain is only weakness leaving the body"
Thinker....Stinker....
I agree……..Civility……NOT!! We will get it on when the boys return to the Links. Still, i will be nice…I think. Play well, stay well, and fare well….Peace.
“The game is swell when it’s played well”
by Fairways and Grins on Dec 24, 2009 7:18 PM EST up reply actions
Comments For This Post Are Closed
Secondary Sidebar
User Tools
Have a golf story tip? Contact editor Charles Boyer and he will follow the story! Thanks!
Related FanPosts on Waggle Room
Related FanShots on Waggle Room
FanPosts
Community blog posts and discussion.
