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23: One Short of Getting Jack Bauer To Save the 2010 LPGA Tour Schedule

The 2010 LPGA Tour schedule is out and it features 23 money events next season.  Word was leaked last night by a slew of players that contacted Steve DiMeglio, Beth Ann Baldry, and/or Ron Sirak with a copy of the schedule.

The 2009 schedule featured 27 events played after 31 were announced to start the year.  A year prior, 34 tournaments were played.  In two years, the LPGA Tour has lost a third of its schedule.

The LPGA Tour's 2010 campaign starts at the same time as last year in mid-February, but begins now in Thailand instead of Hawaii.  After the HSBC Women's Champions events the following week, the tour takes a full month off before coming to the States for the J Golf event played at La Costa.

After one US prep event, the LPGA plays its traditional first major at the Kraft Nabisco Championship.  Following that, April and May are nasty months for the Tour.  There is just one event that starts in April and May, respectively, as opposed to two and three this season.

June and July continue to be solid for the Tour as their majors take place.  In a surprising move, the Wegmans LPGA event in Rochester has now become a major championship.  It is the presenting sponsor of the LPGA Championship.  That's quite an upgrade.

Last season, the LPGA was basically dark in August.  They're still light there in 2010, but they have two events in that month as opposed to one.  The Safeway Classic steps in during what was Solheim Cup week this season.

The fall is kinda murky.  September's tournament load was slashed from four to two, but October improved to three from two.  A couple of big question marks remain for the now-traditional Asian fall swing.  The Grand Air China event that was canceled for this year is sort of back on the schedule, but with TBDs all over it.  The same TBD-ness surrounds the former Hana Bank-KOLON Championship.  It is just mentioned as TBD at the bottom of the schedule with no date, name, sponsor, or purse.

The casualties from the 2009 schedule include: the SBS Open at Turtle Bay, the MasterCard Classic in Mexico, the long-running Phoenix event that J Golf stepped in to salvage last year (now at La Costa), the Michelob Ultra Open, the Sybase Classic, (technically) the Wegmans LPGA, and the Samsung World Championship.  Sybase's disappearance came as quite a surprise to me.

Of the tournaments that were on the 2009 schedule that return in 2010, the Tour only lost $300,000 net in purse money.  Not too shabby.

All told, $35.55 million in purse money was announced.  Three tournaments have TBD for their purses.  At a generous average of $1.7 million for all other events - buoyed heavily by the US Women's Open and Evian Masters - players can look forward to close to $40 million in 2010 prize money.  Compared to the $47.6 million in 2009 prize money, the Tour could be looking anywhere between $7.5 million and $12 million in lost purse money from last year.  That is effectively 20 to 30% decrease depending on how the money falls out in the final schedule.

By and large, I did a really good job of predicting the LPGA Tour's schedule a few weeks ago.  I missed the shocking return of ShopRite, the merger of the Wegmans and LPGA Championship into one tournament, the two Mexico events, and I didn't make mention of the Southern Swing in the fall (though I knew they were coming back).

The number of total tournaments is about on target with what was reported all along, but a little shy of the 25 mentioned to LPGA players in NYC last month and the 27 that Beth Ann Baldry saw in an initial draft.

Also, let me point you to Bill's post that has his observations and insights.

0 recs  |  Comment 16 comments |

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oh great...here he goes again...

…patting himself on the back… :-D

I think there will be more tournaments added now that Wie has joined the winner’s circle. If Whan’s marketing history pays off, and he turns out to be someone the sponsors like as much as the outgoing Admiral, the schedule will start to fill out again.

I’d still like to know who the genius is that told the Shoprite people that June 17-20 would be a good week for them to play…opposite the men playing the US OPEN at PEBBLE BEACH !

"this ball will fit in that fairway"

by courtgolf on Nov 18, 2009 12:17 PM EST reply actions   0 recs

There’s always time to add and subtract for sure. I would say they could add max 2.

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on Nov 18, 2009 12:36 PM EST up reply actions   0 recs

“could” and “max” ?? There are a lot of weeks out there, and even in this economy, there are companies with money for advertising. A lot of it is going to depend on “the Michelle Wie Era”. (lol)

"this ball will fit in that fairway"

by courtgolf on Nov 18, 2009 1:39 PM EST up reply actions   0 recs

Haha, I actually read a post by Darren Rovell on the potential for more LPGA and Wie sponsors because of her win. Of those he talked to, they all said they would be wait and see on her replicating this win.

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on Nov 18, 2009 3:19 PM EST up reply actions   0 recs

wow – I wish I knew who those potential sponsors are – I like the way they think

"this ball will fit in that fairway"

by courtgolf on Nov 18, 2009 3:48 PM EST up reply actions   0 recs

Oh Ryan

The TBD event in South Korea makes the LPGA schedule 24 not 23.

Also the fall schedule isn’t really murky at all. It is filled in for every Fall Sunday between the first day of autumn(September22) and November with two exceptions and one may well be the Hana Bank. The spring schedule is murky.

by Bill Jempty on Nov 18, 2009 12:17 PM EST reply actions   0 recs

The fall is definitely the most murky cause it has the most TBDs. The spring schedule isn’t murky – it’s blank.

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on Nov 18, 2009 12:35 PM EST up reply actions   0 recs

Also, I said there would be 23 money events – the 24th is the Korea event that has basically nothing attached to it.

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on Nov 18, 2009 12:37 PM EST up reply actions   0 recs

Hmm...

3 other tournaments on the schedule have no money listed either but you count them. China doesn’t have anything listed by the dates.

by Bill Jempty on Nov 18, 2009 12:39 PM EST up reply actions   0 recs

I will add also

That Golf World/Ron Sirak and ESPN are now counting the total of LPGA tournaments for 2010 as 24.

Oh God I’m using Ron Sirak for verification…….

by Bill Jempty on Nov 18, 2009 12:41 PM EST reply actions   0 recs

So is

UPI counting it at 24 and Golfweek’s Gene Yasuda.

by Bill Jempty on Nov 18, 2009 12:45 PM EST reply actions   0 recs

That’s fine – they can

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on Nov 18, 2009 1:00 PM EST up reply actions   0 recs

That’s fine also. It’s a tournament when there’s at least a date assigned to it. Money can always be TBD – contract negotiations, etc, allow for that. But you can’t say there’s going to be a tournament sometime, someplace, for some amount of money and count that. That’s bogus.

Find me! Email: ryan@thegolfnewsnet.com, Twitter: http://twitter.com/waggleroomryan, or Facebook: http://facebook.com/waggleroom.

by Ryan Ballengee on Nov 18, 2009 1:10 PM EST up reply actions   0 recs

I give the schedule a C+. Considering the tour was looking at 15 or so events just before bivens resigned and may have up to 24, that’s pretty good. However, it’s still to small a schedule, but what can you do?

by dbagley on Nov 19, 2009 4:21 PM EST reply actions   0 recs

I love that major golf is returning to Rochester with the LPGA. I live a mile from the site of the event and it’s awesome.

"Play like hell and win." - Perry Fewell

by MattRichWarren on Nov 20, 2009 9:10 AM EST reply actions   0 recs

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