A Caution Against Unabashed Olympic Greed
Now that golf is officially in the 2016 Olympics, the true motivation for many behind the push is finally coming to the limelight.
In an interview with Golf Channel, PGA Tour Commissioner Tim Finchem said that "countries are going to spend a lot of energy to grow the game."
It is not overanalyzing to think that by "energy," he and thousands within the golf industry also hope billions of dollars. After all, Golfweek's Gene Yasuda immediately got word from the PGA Tour-owned TPC Network of courses that they may work out a deal to take a TPC-branded and designed course to Rio for the '16 Games.
David Pillsbury, president and chief operating officer of PGA Tour Golf Course Properties, told Yasuda, "We will be evaluating all the courses in Rio de Janeiro and talking to prospective partners in Rio about building something similar to TPC San Antonio, with a resort, a couple golf courses and a location that would be ideal to the Olympic city."
The TPC Network is not the only course design firm angling to help out in the name of the Olympic spirit. Jack Nicklaus has come out and said that his firm would be happy to lend a helping hand - and make a few million in the process.
But, it's not just golf course designers that are seeing dollar signs inside of the Olympic rings. Equipment manufacturers have to be screaming "Yippee!" at the thought of how many previously untapped markets may now generate some real revenue with the re-birth of Olympic golf.
The manufacturers are anticipating that millions of youngsters will take up the game - and buy their equipment in the process - now that they will have a chance to become an Olympian.
Tiger Woods seems to have bought into that notion.
"There are millions of young golfers worldwide who would be proud to represent their country," Woods said at the Presidents Cup today.
Forget creating new golfers domestically through The First Tee and similar programs. Olympic golf will likely spur private and public national programs to promote and develop their national golf presence in the next seven years. Driven by the fervor to be the first Olympic golf champion in the 21st century, millions will flock to the game. Young people will take up the sticks and likely bring their parents into it as a support network.
Not only does golf gain the benefit of shedding some of its elitist image by being an Olympic sport, the wealthy people in the game stand to gain to the tune of billions of dollars in the years to come.
For some, Olympic golf is a pure play in capitalism. That does not mean that people like Tim Finchem, the people behind the IGF - Ty Votaw and Peter Dawson, or anyone else that has supported this drive is solely (or at all) driven by money. To purport that would clearly be a lie. Still, it is hard for even the purest of hearts that supported this journey to not see the empty sacks of money that may now be filled with golf getting the Olympic nod.
Capitalism is definitely not a bad thing at all, and it is a known side effect of adding any sport the Olympics that there will be a need to build global infrastructure to support an Olympic-sized competition. Unlike most sports, though, golf requires a much larger infrastructure to cultivate talent. Large tracts of land are needed. Balls, shoes, and clubs are needed. The proper attire is a must. And don't forget the intense instruction that will be required to create world-class golfers in seven years in nations that might have a dozen courses in them.
As an industry, golf will have to have strong discipline in the next seven years to not be perceived as getting into the Olympics for all the wrong reasons - even as they are turning a profit. Certainly, golf is a lucrative industry, but it also is a global social phenomenon. That phenomenon should be what is projected to the sporting world.
0 recs |
4 comments
|
Comments
Seven years – remember – this is a professional tournament. There is no way very many of these tiny countries where gof isn’t a big draw will be able to develop players to be on that level.
Seven years – there aren’t any First Tee kids who will be in a position to be on the Team – men or women – there are too many highly ranked pros who will be taking those spots. Tiger, Phil, Kim, O’Hair, Glover….Pressel, Creamer, Wie, and don’t forget Alexis Thompson will be 21 by then. Besides, the First Tee is more concerned with using golf as a tool to encourage kids to be honest, studious, confident…they aren’t worried about developing the next Tiger Woods.
I don’t suppose anybody pointed out to Finchem that you EXPEND energy…you SPEND money.
"this ball will fit in that fairway"
by courtgolf on Oct 9, 2009 5:41 PM EDT reply actions 0 recs
So cyncial Ryan..
..Let’s enjoy it for a day or two. I think even Keyboard Cat would agree.
BTW Court forgot to mention my name. I’m sure it was an innocent mistake. ;o)
by realwomengolf.com on Oct 10, 2009 9:50 AM EDT reply actions 0 recs
Well, my cynicism perks up when I hear things like what Finchem said or see a Golfweek article that has a graphic with Olympic medals with dollar signs on ’em.
Don’t get me wrong, I think this is a great achievement by Votaw and the IGF. I just don’t want this to happen for the wrong reasons.
Email me any comments or questions at ryan@thegolfnewsnet.com.
by Ryan Ballengee on Oct 10, 2009 3:00 PM EDT up reply actions 0 recs
Great Post
…IMO, and not a downer really, more of a cautionary note amid the excitement and optimism.
This is an awesome opportunity to highlight and encourage all the laudable and unique things about golf, and work to dispell the remaining vestiges of what makes it seem elitist, sexist and exclusionary. As Ryan points out, after working so hard to get golf into the Olympics it would be a shame to let the attitudes, statements and policies of old school honchos, perpetuate or increase the negative perception that many still have of this game.
by golfgirl on Oct 10, 2009 4:20 PM EDT reply actions 0 recs

by 













