It looks like the downturn in the economy has hit golf, too - something thought unthinkable by the industry.  As a result, look for club prices to decline further.

Adam Schupak at Golfweek explains:

Equipment makers and retailers agree golfers are postponing purchases. To spark sales, some manufacturers are cutting prices: Callaway has lowered its FT-i driver to $399 from $499, and its FT-5 to $299 from $425. From May to July, Callaway also offered consumers who purchased a driver a gift card to purchase as much as $100 of gas. Mark Marney, CEO of The Golf Warehouse, expects such incentives to become more prevalent during the second half of the year.

I don't buy too much golf equipment.  I don't think I have in about seven years.  But, it sounds like the companies may have to move some product and we can benefit.