Just got a marketing email from Rife Putters and their report on use on the Champions Tour.  This logic is a little easier to follow than Nickent a few weeks back, and I don't think it will get them in any trouble - but it might be considered misleading regardless.

"RIFE Captures Victory at The FedEx Kinko's Classic and Has Twice As Many Putters In Play than the Next Closest Competitor"

Sanford, FL -

yada yada yada

"...RIFE Putters won the Darrell-Survey putter count with 27 total putters in play, an astonishing 14 putters ahead of its nearest competitor."

Ok - not the worst logic I've ever seen - and 14 is pretty close to "twice as many" to 27 as you can get.  They just say that the next closest had half as many putters in play.

Gotta give the marketers credit for being able to stretch the truth as far as they can.  Must be a gift...or a birth defect...not sure which. :-)