Course naming rights sold
by bogeymcduff
on Feb 4, 2008 11:32 AM EST
1 comment
This is unusual, as far as I know: The PGA Tour has sold the naming rights to the two TPC courses it is building in San Antonio, Texas, to San Antonio-based telecommunications giant AT&T. AT&T is already heavily involved in golf (and other sports) as the title sponsor of several tournaments, and has bought the rights to various arenas. In San Antonio, it sponsors the Champions Tour stop and has its name on the Spurs' arena.
The two TPC courses are under construction now, and are part of the JW Marriott San Antonio Hill Country Resort and Spa. The courses are expected to open by 2010, and the PGA Tour Texas Open and Champions Tour AT&T Championship are expected to move to the TPC.
The two courses will be called, after the sale of naming rights, the AT&T Oaks Course and the AT&T Canyons Course.
Here's the report from the local paper:
http://www.mysanantonio.com/business/att/stories/MYSA020408.1R.ATTgolf.2b356ce.html
FanPosts are written by Waggle Room members. Viewpoints expressed do not necessarily reflect those of WaggleRoom.com and its editor, Ryan Ballengee. The Waggle Room member whose byline appears with the FanPost is solely responsible for its content.
0 recs |
1 comment
Email
Print
Comments
why not ?
personally, I have never understood why a business would spend stockholder money like this. just how many people are going to run out and buy AT&T service, or airline tickets, or move a bank account because that businesses name is on a stadium...that's marketing for you.
by courtgolf on
Feb 4, 2008 4:48 PM EST
reply
actions
0 recs
Comments For This Post Are Closed
Secondary Sidebar
FanPosts
Community blog posts and discussion.
New FanPost
Certain photos copyright © 2009 by Associated Press or Getty Images. Any commercial use or distribution without the express written consent of Associated Press and Getty Images is strictly prohibited.
