Course naming rights sold

by bogeymcduff on Feb 4, 2008 11:32 AM EST Comment 1 comment

This is unusual, as far as I know: The PGA Tour has sold the naming rights to the two TPC courses it is building in San Antonio, Texas, to San Antonio-based telecommunications giant AT&T. AT&T is already heavily involved in golf (and other sports) as the title sponsor of several tournaments, and has bought the rights to various arenas. In San Antonio, it sponsors the Champions Tour stop and has its name on the Spurs' arena.

The two TPC courses are under construction now, and are part of the JW Marriott San Antonio Hill Country Resort and Spa. The courses are expected to open by 2010, and the PGA Tour Texas Open and Champions Tour AT&T Championship are expected to move to the TPC.

The two courses will be called, after the sale of naming rights, the AT&T Oaks Course and the AT&T Canyons Course.

Here's the report from the local paper:
http://www.mysanantonio.com/business/att/stories/MYSA020408.1R.ATTgolf.2b356ce.html

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why not ?

stadiums in the NFL, MLB, NBA, and pretty much every other sport have been sold naming rights for more than 10 years now.

personally, I have never understood why a business would spend stockholder money like this. just how many people are going to run out and buy AT&T service, or airline tickets, or move a bank account because that businesses name is on a stadium...that's marketing for you.

"this ball will fit in that fairway"

by courtgolf on Feb 4, 2008 4:48 PM EST reply actions 0 recs