Lewine Mair Thinks We Don't Want Game Stories
by Ryan Ballengee on Dec 29, 2008 2:01 PM EST
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PrintEarlier today, I wrote a post about a Lewine Mair "special" at ESPN.com. Lewine was a golf reporter at the Telegraph before being fired/bought out recently. Mair wrote a fluff piece about Colin Montgomerie that probably could have been was written by IMG, the group that manages Montgomerie's image.
I'm not really sure why the piece was ever written except that it's the silly season and the golf media are scrapping the bottom of the barrel. The piece is kind of sad, really, especially since Mair IMG says this:
Did no one ever tell [the golf media] that golf writing has moved on since the days when an in-depth account of how a player is hitting the ball was enough to grip the attention of readers?
Are you saying that's why you got bought out? Or that you enjoy writing the fluff piece that you did? Seriously, if this is what will pass for golf journalism in the future, then I am kind of glad that we're losing golf beat writers all over the place. This kind of junk cannot stand.
Can you imagine if Mair is right? What would it be like down in Ponte Vedra after reading this?
"Oh my God! Our fan base no longer cares about summaries and cursory analysis! Quick! Someone get on Golf Channel and say something latently racist!"
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guess he never heard of...
OB Keeler….PG Wodehouse…Furman Bisher…add your own favorites to the list
"this ball will fit in that fairway"
Huh
I didn’t think the article was that awful…having only the American view of not many people liking Monty here, I thought the article was informative (even if it sounded like a PR pitch). I actually appreciate the human interest stories that can be found in the golf world.
I have nothing against human interest
Profiles can be fun, even if sometimes fluffy. But there’s no way that Monty is THAT great. And Lewine is a better writer than what she put out there. It could’ve been written in a more convincing way, but that’s the critical journalist in me. :)
it's the difference...
…in being a journalist and a tabloid journalist. a tabloid writer never lets the facts get in the way of a story.
"this ball will fit in that fairway"
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