9 Fascinating Golf Stories of 2008 - #7: LPGA Tour Culture Gap
Here at Waggle Room, we're going to do the cliche thing around this time of year and do a countdown of the top such and suches of the year. For us, we're going to do the 9 golf stories from the year that fascinated us.
Arguably, there was no issue this year more controversial than English program on the LPGA Tour. What had begun as a program sponsored by Kolon and offering constant cheap plugs for Rosetta Stone (the official language learning software of the LPGA Tour) in press releases, turned into a firestorm.
Beth Ann Baldry kicked off the story by reporting in Golfweek that the LPGA Tour would be requiring players to gain certain levels of proficiency in English or, after sufficient time to achieve that proficiency (2 years on Tour), face suspension from the Tour for failure to comply.
The audience for the players-only meeting? South Korean players. Only South Korean players.
It set off a reaction to Carolyn Bivens and the LPGA Tour's program that has become all too common during Ms. Bivens' tenure as LPGA Tour Commissioner. Journalists weighed in - many of whom had no idea of the total story. Fans weighed in with the same lack of clarity. Eventually, the LPGA Tour backed down and said that they would introduce a new program in 2009 that would not include the threat of suspension as a component.
Though the story itself was intriguing (and, to me, insulting on so many levels), the resulting fallout really displayed where our culture is.
Journalists wrote multiple stories about Asian-born players and how they handle themselves on the Tour.
They wrote about how Asian-born players appear dominated by their parents in many aspects of their lives and how English might liberate them, per a Bivens quotation.
Some wrote about how proud sponsors and players were when an Asian player could deliver a short, but successful acceptance speech in English.
It got to the point where journalists were seemingly looking for any angle to offer a Yankee pat on the back to Asian players that understood the importance of learning English and were making their best effort to do it. While I agree that anyone is to be commending for trying to better themselves through education, the kind of writing that we were seeing edged on patronization.
As I have written before, Americans really do seem to be an embracing people. They love underdogs. They love when people grovel after having done something wrong. They want to forgive and cheer. But, it seems like we are still reluctant to accept people from other cultures and backgrounds that are so transparently different than ours.
This LPGA language story really just highlighted xenophobic tendencies in aspects of our culture. A lot of Americans look down on people that can't speak English within our borders.
And, don't get me wrong, English is the business language of the world. The LPGA has good reason to encourage players to learn some portion of the langauge (without threat of suspension). Hell, anyone should try to learn English - even Americans that don't seem to do well with it.
Americans simply have a harder time identifying with someone that doesn't speak English well or at all. The LPGA Tour identified this and set out to do something about it. They took it too far and scaled it back. Still, the resulting aftershocks of reaction from journalists and many fans left me wondering if the LPGA Tour was trying to shield Americans from their own biases in the hopes that it would draw eyes to the action on the course, as opposed to the broken language off of it.
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just goes to show...
…what irresponsible journalism can do to a half-baked idea.
"this ball will fit in that fairway"
by courtgolf on Dec 22, 2008 12:16 PM EST reply actions 0 recs
BAB's reporting
Definitely did not help matters, but I don’t think it could have been reported in a way that made the suspension part look good or even palatable.
by Ryan Ballengee on Dec 22, 2008 3:24 PM EST reply actions 0 recs
I could...
…probably a dozen ways – getting the facts straight would have been step #1. All she wanted to do in those two articles was to slam something she didn’t understand, didn’t bother to get the whole story, and let her emotional indignance take over. She wanted to be the first out with the story and skipped the accuracy.
"this ball will fit in that fairway"
by courtgolf on Dec 22, 2008 4:58 PM EST reply actions 0 recs
intent vs. interpretation
I know this topic has been discussed at length, but it continues to surprise me that people seem to ignore what the intent was and turn it into something so much bigger than it was. Oh, if I had a dollar for every time I’ve read “xenophobic” – ugh. Are there golf fans, US citizens, and maybe even some LPGA players who are uncomfortable with foreign players being so prominent? I suppose so, but it was clear to me that the intent of this policy was to help the LPGA maintain relationships with their sponsors (aka their lifeblood and means for survial). Golf is entertainment – the business of professional golf is to attract interest in their product – and it’s the LPGA’s responsibility to identify how best to attract fans and sponsors in order to offer all of their members an opportunity to make a great living.
You become a fan of something because you can relate to it – I don’t think there is anything wrong with an orgainzation, who’s product is people, to make it a priority that their membership is relatable.
by red tees on Dec 23, 2008 8:40 AM EST reply actions 0 recs
good points
However, if some LPGA players are uncomfortable with foreign (meaning Asian, because no one cares if Sandra Gal is "foreign") players being so prominent, they should get better so the foreign players are irrelevant.
Xenophobia is too strong a word for the situation, but I think we can all agree the policy was neither well thought out nor was it well communicated. I think Asian players should be able to communicate with sponsors, but I don’t think suspension of playing privileges is an appropriate response to those who can’t. I think it would behoove Korean, Japanese, Thai, Chinese, etc. high-end golf learning institutions to offer classes in conversational English so those who make it to the FUTURES Tour or LPGA can play without being hassled over their language skills. I think Americans, including me, should be required to be functional in more than one language.
Truth has a well-known liberal bias.
by dianemarie on Dec 23, 2008 9:22 AM EST up reply actions 0 recs
I agree...
with your point about LPGA players getting better – I hope all of the LPGA players see this as an incentive to play better golf, which in turn becomes more interesting to the golf fan.
I’ve been trying to think of how else you implement a policy if there is no consequence for adhering to it – what would be the point if there was no incentive to follow it? And would there really be some players that would choose not to try to learn that would come face to face with a suspension?
It seems to me that if you are choosing to enter an environment it would be up to you to make yourself able to work in it.
by red tees on Dec 23, 2008 10:21 AM EST up reply actions 0 recs
retroactive
I don’t believe the Tour should have the option of establishing a retroactive qualification. The current players were accepted on the Tour based on their golf skills, not their language capabilities.
The LPGA could (should?) publish a policy stating that, for example, after 2010, any player joining the Tour must show proficiency in English at a certain level. That gives players who are in the “pipeline” for getting Tour cards time to improve their English skills.
Truth has a well-known liberal bias.
by dianemarie on Dec 23, 2008 11:07 AM EST up reply actions 0 recs
a good compromise
That seems like a fair approach, to start at one point and move forward – and the expectation is there before they can join. And I’ve just got to believe that the majority of current players that might have language barriers will still work on improving communication for the good of the tour. I mean, how many players are we talking about?
by red tees on Dec 23, 2008 11:43 AM EST up reply actions 0 recs
not too many
I think most have some English skills because they’re spending a significant portion of each year here. Just day-to-day survival dictates they learn some of the language. During the controversy I remember reading about one player, don’t remember which, who speaks decent English but used an interpreter for interviews because she wasn’t comfortable that quotes would accurately represent her intent. I’d bet many native English speakers have the same issue with interviews.
Truth has a well-known liberal bias.
by dianemarie on Dec 23, 2008 12:45 PM EST up reply actions 0 recs
intent – get the story out FIRST – being first is priority #1 these days. more often than not, people won’t remember that you were wrong. (too bad they don’t realize that we don’t care that they were first, either)
interpretation – she was wrong there, too. she didn’t do her due diligence to get the story right. she didn’t check with the players. she didn’t check with Bivens. she just took bits and pieces of a story – second hand – there were no media members in the meeting – and ran with it.
"this ball will fit in that fairway"
by courtgolf on Dec 23, 2008 10:43 AM EST up reply actions 0 recs
I agree with you
I believe that the “breaking” of this story was the foundation of massive amounts of misinformation and misinterpretation. And the follow-ups to the original story had to follow the plot-line she had created so I feel like we never got the true story – just BAB’s version she wanted to believe. I wish the LPGA would get some great press/PR people.
by red tees on Dec 23, 2008 11:48 AM EST up reply actions 0 recs
You and me both
I won’t plug my complaining again! :)
by Ryan Ballengee on Dec 23, 2008 12:08 PM EST up reply actions 0 recs
I don't think
that xenophobia should be used at all. People just relate better to those that we perceive as more like us. Language is a part of that. Some people hinge on that more than others. I didn’t really disagree with the idea if there were no suspension component.
by Ryan Ballengee on Dec 23, 2008 9:46 AM EST reply actions 0 recs

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