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The 2009 LPGA Tour Schedule is A Wash

Yesterday's announcement of the LPGA Tour schedule today struck me as one that did not do the Tour, or Commissioner Carolyn Bivens, any favors.  The reality was that the major lowlites of the schedule that were unveiled yesterday had been leaked and were known to fans already.  We knew SemGroup, Fields, one half of Ginn, and ADT were out.  We knew that Thailand was back.  We knew that Stanford was going to shelve the pro-am and sponsor a Tour Championship in Houston.  Hell, we even knew most of the tournaments that would feature a purse increase for 2009.

Let's face it - 2009 will be a wash for the LPGA Tour.  Tournaments are gone, Annika is gone, purses are stagnant on the average.  Considering the economy, the schedule is pretty decent, but not really all that noteworthy.  Knowing all of this information up front probably softened the blow.  It helped stem the tide of comparisons of this schedule to the 2009 PGA Tour schedule that saw a full schedule and an increase in total purses.

Though this year's schedule is a wash, 2009 will be one of the most critical in the history of the Tour.  An overwhelming percentage of the schedule - 19 of 24 events in North America - will have to negotiate extensions with the LPGA Tour for beyond 2010.

 

Star-divide

Tournaments will have to negotiate with a LPGA Tour that is asking for a much higher fee than they had in the past.  It will be a difficult proposition for tournaments, the Tour, and sponsors. 

Also, do not forget that the LPGA will need - at a minimum - a cable home next year and, ideally, some kind of broadcast TV presence.  Commissioner Bivens has positioned herself as saying that she wanted to wait to have a television contract in hand before negotiating with 19 events, all at once.  Considering the PGA Tour's sinking ratings sans Tiger and the ever-darkening sports marketing climate, that is not an easy proposition at all.

The Tour and its leader will require great focus to be able to weave through this situation.  There is almost no way that Bivens could have anticipated that the strategy she employed would backfire in this fashion.  Still, Bivens managed to organize a schedule for next year that is about 90% of this season's in terms of dollars and events.

While I have been very critical of Commissioner Bivens, she deserves some credit for what she has managed to do in the face of the current economic situation.  That said, she deserves the benefit of the doubt concerning the television and tournament negotiations in the coming year.  If that doubt, though, turns into a reality of doom and gloom for the LPGA Tour, then Bivens will almost assuredly be out of a job.

 

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Jul 2009 from Hound Dog LPGA - 1 comment

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LPGA slump

It’s sad that the LPGA will be taking such a slump in 2009. I think the PGA Tour will fair so much better especially since all the fans will be anticipating the return of Tiger. That will be huge news and good for the PGA Tour. The womens tour needs something big like that to spark the fire again. Maybe Annika will come out of retirement! That would be some big news.

by Nicks Golf Palace on Nov 20, 2008 10:43 AM EST reply actions   0 recs

tour questions

So, the PGA Tour is getting an increase in prize money this year, huh? Is that the result of contracts written before the current economic meltdown? If so, PGA Tour pain is only delayed, not eliminated.

Tiger is the PGA Tour. Without him, the Tour would be plodding along, trying to hold its own, just like the LPGA Tour is doing right now.

Annika isn’t retired, so there’s nothing to come out of. She’s temporarily stepping away from competitive golf. Even if she changed her mind, that wouldn’t be enough, sorry Nicks Golf Palace. If Ms. Wie had lived up to the impossible expectations FOUR years ago, maybe she’d be big enough to carry the LPGA, but she’s not 14 anymore so that flight has left the gate. Maybe in a few years an LPGA player will come along that captures the imagination of casual fans in the US. Until then, it’s probably doing the best it can.

Truth has a well-known liberal bias.

by dianemarie on Nov 20, 2008 11:27 AM EST reply actions   0 recs

The PGA Tour

definitely benefits from negotiating contracts 5 and 6 years into the future. It has been said that the PGA Tour would be in a tougher position if it didn’t have these long term deals. Tim Finchem has also been very lucky in two of his last 3 TV negotiations to have Tiger Woods on a hot streak – 1997, 2001 (I think). Still, the PGA Tour has an enormous rainy day fund that the LPGA Tour doesn’t. It can prop itself up in a way that Bivens just doesn’t have available to her.

The PGA Tour benefits enormously from Tiger Woods. If the LPGA Tour could find someone even half as transcendent as he is, they would be in fantastic shape.

by Ryan Ballengee on Nov 20, 2008 12:04 PM EST up reply actions   0 recs

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