Fleishcer: "I think the bottom line is that they [the PGA Tour] couldn't care less if there are 50,000 or 5,000."
Bruce Fleishcer was among the few interviewees in Don Markus' Baltimore Sun article about the Champions Tour and their final major played in my hometown of Baltimore this weekend at Baltimore Country Club. The piece covers the state of the Tour and the growing competitive nature of it given higher purses and better talent.
This from Fleischer, though, was striking to me about the business model of the Champions Tour:
At the recent SAS Championship in Cary, N.C., Fleisher found himself tied for the first-round lead at Prestonwood Country Club. He later joked that he had a "gallery of one," pointing to his wife, Wendy. It wasn't that fans were flocking to other players; they just weren't there.
"I'm not quite sure that the audience is important as long as the sponsors are happy," Fleisher said. "I don't think the spectators that come out play a big part. I think the bottom line is that they [the PGA Tour] couldn't care less if there are 50,000 or 5,000."
More important than the three rounds of golf were the four pro-am days leading up to the tournament, Fleisher said.
"This Champions Tour is about corporate entertainment. That's what they're trying to sell, that's why we have the tour," Fleisher said. "It's about the pro-ams, it's about the going to the pro-am parties, it's about spending time with the amateurs. That was the big thing we've been told that we're offering now."
My question, then, is do the fans really matter on any Tour so long as the sponsor is happy? I discussed with Court in another post that I do think attendance matters because sponsors want to be a part of something where there are lots of people. But, is that necessarily true given the Fleischer quote?
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oh sure...
…now you want to fight with Bruce Fleischer, too ??? :-)
Don’t compare the Champions Tour to the PGA Tour. Fleish is right – this is a tour for the sponsors to rub elbows with some of the greats that they grew up watching.
However, I wonder what he was thinking, talking about having a Friday (1st round) lead and nobody was in his gallery. Has he forgotten that people have to WORK for a living ? The Carolinas were also a part of the gasoline shortage area. Thursday/Friday crowds were way down at the Tour Championship because of the gas problem.
"this ball will fit in that fairway"
by courtgolf on Oct 7, 2008 2:06 PM EDT 0 recs
Can you imagine...
…“Better than most…better than most!” followed by the sound of the ball rattling around the cup and crickets chirping?
Certainly it’s all about corporate sponsorship. And that hinges on people watching. Take the crowds out, and the events aren’t nearly as compelling for those watching at home.
I see the difference between the Champions and PGA Tours, but I’m guessing the Champions Tour sponsors are expecting exposure too, or else they could just invite the big names to a weekend outing at the course of their choice. They could do that for a fraction of the cost of putting on a tournament and it would certainly satisfy the elbow-rubbing requirement.
by Double Eagle on Oct 7, 2008 9:37 PM EDT 0 recs
FIRST ROUND !!
you’re comparing a final round at The Players with a Friday first round in a city with a gas shortage and a player who hadn’t won anything in a number of years.
Try this – look at the Reno-Tahoe – everybody was following Michelle Wie and watching her blow up yet again while guys were shooting low 60’s with nobody around to watch them. It happens. Watch early rounds of most women’s tournaments – hardly anybody in the crowds. Watch a big Champions Tour event – there will still be people packing the galleries. What if Tiger made that putt on Thursday with no TV ?
It’s just not solid logic to take one day and one day’s circumstances and say that’s how things always are.
You’re right that sponsors would love to sell out all their tickets and have full stands and galleries – but they don’t depend on ticket sales for a big portion of their budget.
"this ball will fit in that fairway"
by courtgolf on
Oct 7, 2008 11:18 PM EDT
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I just wanted to illustrate...
…the importance of a crowd. I know the comparison was apples and oranges.
I’m not even sure how the ticket sales figure in to the budget for the event. Sure, sponsors would love to make some money or break even, but my suspicion is that a shortfall is just considered an advertising expenditure. If so, then they need exposure or it’s not paying off.
Certainly your point about it being the first round is important as is your point about it not being the typical situation.
by Double Eagle on
Oct 8, 2008 10:20 AM EDT
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