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Calling the Euro Tour's Bluff

Watching a lot of left-leaning political coverage lately, you would hear the phrase "kitchen sink" a lot.  Whether you believe the McCain campaign is doing that or not, a litany of British golf journalists are of the mind that the European Tour is on the verge of crushing the PGA Tour and America.  Ok, maybe just the PGA Tour.

Anyway, apparently, I'm not alone in my quest to debunk this myth.  Thanks to Geoff Shackelford for the link to Neil Squires' piece in the Daily Express.  Squires brings up some critical quotes from the folks at Leisurecorp - the Dubai-based company making this whole thing possible.

The billionaire backers behind the European Tour’s Race to Dubai are considering everything from floodlit tournaments and new team events to numbers on the back of shirts as part of their drive to make the sport more relevant to the next generation.

They hope their revolutionary outlook – as well as their money – will entice exciting American-based players like Anthony Kim and Camilo Villegas to play in Europe in future and a younger audience to follow them.

There is a price to pay for accepting £50 million of oil money and the European Tour’s decision to get into bed with Leisurecorp, the sporting arm of the Dubai government, could well have ramifications beyond merely side-stepping the credit crunch.

Star-divide

And just to show that Leisurecorp is sensitive and aware of the nearly half of a millennium of golf history, CEO of Leisurecorp David Spencer said this:

Our ambition is not necessarily to change the format of golf but to enhance it and make it more relevant to the next generation.  It is all becoming a bit old hat – there have to be new things to make it more colourful. You have to chase the dream. You have to believe anything is possible.

What.  That's the guy from whom George O'Grady is taking 50M GBP?  Uh oh.

Even worse, the free fall in the global stock market and the lock up of the credit markets had actually made the US dollar more valuable against the Euro and British Pound.  In fact, when we were first discussing the Race to Dubai, the Euro was on its way to an all time high value of $1.60 or so.  Today, the Euro is at about $1.30 and expected to go lower still.  The British Pound was just over $2 and now sits on the verge of $1.70.

The European Tour valued its Race to Dubai bonus pool and Dubai World Championship in British Pounds (Sterling).  Both are valued at 5M GBP.  Just a few months ago, that meant that the purse for each was just about $10 million.

Now, though, they are each worth $8.75 million.  That's a drop of one-eighth in value.  And it may get worse.  For every penny that the Dollar gains against the Pound, the Race to Dubai/Dubai World Championship loses $100,000 in value.

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at least they have real commodities...

Ok – so the oil sheiks are taking over the European Tour. While the US PGA Tour frets over stock and bonds (money on paper), the Arabs stick another straw in the ground and pay for the next 10 years up front. Until the world is weened off of oil – they will have as much cash as they need or want. Face it – the oil standard has replaced the gold standard. Even Tiger has a $50 million dollar shack in Dubai. (of course – it’s the smallest house on the block – I read that most of the bungalos are in the $100 million range)

For the time being – they have the means to do all these things – and do them with open arms and a big smile on their faces. Where else can you go and ski INDOORS ? Butch Harmon tells a story about his dad teaching golf in the middle east. He complained that it was very difficult to teach a comfortable lesson in the desert heat – the next day, he had an indoor range to teach on. How cool is that ? I wouldn’t be shocked if they build an indoor championship course sometime soon.

"this ball will fit in that fairway"

by courtgolf on Oct 7, 2008 9:58 AM EDT   0 recs

I wouldn't either, but

I had a training class for my day job with a guy originally from the Middle East. He laughed at Dubai because of the unnecessary largess like said indoor skiing (which he said was basically just a hill of packed snow. Oh, and there’s going to be one at the new enormo-mall in the Meadowlands!)

I’m not as concerned about the Arab money itself. You’re right that it’s not going to decline over the long-term. But, I think that the European Tour may not have realized what the Emirates really think of golf, or Western culture attitudes toward golf. And, also, they didn’t see that the value of 5M GBP would be falling day by day.

by Ryan Ballengee on Oct 7, 2008 11:12 AM EDT to parent up   0 recs

AE vs muslims

The AE countries are mostly capitalist countries – not Islamic. They have managed to blend their culture with western culture pretty well, and are fast becoming a favorite tourist stop. When the wells dry up – they expect to be on solid economic footing with tourism. Many of the royal families have played golf for generations.

I hope you reminded your friend that just having a hill of packed snow is pretty amazing in the DESERT ! :-)

"this ball will fit in that fairway"

by courtgolf on Oct 7, 2008 11:28 AM EDT to parent up   0 recs

Dubai and Abu Dhabi

I think will be safe no matter what happens on the energy front down the line. As for everyone else… ::shrug::

by Ryan Ballengee on Oct 7, 2008 11:37 AM EDT to parent up   0 recs

???

not sure what you mean – economically ? as countries ? invasion by Islamic terrorists ?

"this ball will fit in that fairway"

by courtgolf on Oct 7, 2008 11:48 AM EDT to parent up   0 recs

Economically

The income per capita in that region is the highest in the world, but largely centralized at the very top. So, if oil goes by the way side, the rich will remain that way, but the remainder will be left in the proverbial – not literal – dust.

I don’t think that they’d be subject to invasion or fighting. Seems like countries like Qatar, Kuwait, and the UAE are happy to keep to their own devices.

by Ryan Ballengee on Oct 7, 2008 11:53 AM EDT to parent up   0 recs

centralized, but...

…these are small countries and the citizenry are very well taken care of. Things like nationalized health care work in small countries with huge GDP’s. They have the money to insure that their own are covered. Over the last 15-20 years, a lot of things like banks have been nationalized and taken out from under the control of the government.

"this ball will fit in that fairway"

by courtgolf on Oct 7, 2008 12:03 PM EDT to parent up   0 recs

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