The Adams family

by BloggerBob on Jan 4, 2008 8:27 AM EST

Is it my imagination, or has Adams always signed mostly Champions Tour golfers to endorsement deals? That's the impression I have of Adams. They never tried to compete on the same field with the big boys, and they mostly focusted on signing the old guys. Maybe that's wrong, but that's the impression I have.

The reason I was thinking about this is that in the last two days I've seen announcements that Adams has signed Rory Sabbatini and Aaron Baddeley. A change in direction? A step up in playing field? Are they making a play to become one of the top-level companies?

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hybrids

Adams made a lot of their bones with the hybrid club explosion - clubs designed to help get the ball in the air quickly - something most of the the younger-stronger-faster guys on the PGA Tour just don't need help doing.

Then they added much of their technology to drivers and fairway woods. Most of their irons are also designed with the same philosophy.

Their hybrids do get some play on the PGA Tour, but many of the guys are under contract with companies like Taylormade, Cobra, and Nike - all of which have strong hybrid clubs and prefer their players use their clubs top to bottom.

"this ball will fit in that fairway"

by courtgolf on Jan 4, 2008 11:23 AM EST reply actions