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Phil Mickelson Discovers Asia

Phil Mickelson is playing the Singapore Open next month, his first foray into Asia for a golf tournament. But one that he expects to see more and more Americans making:


"I understand why not many Americans have come to Asia in the past but I would like to say that I expect that to change in the future," he said in a telephone interview from the United States Thursday.

"The USPGA Tour schedule has been shortened and that gives us players three months where we can now compete more internationally."

Hmm, something tells me that freeing up its stars to play overseas wasn't something the PGA Tour had in mind when it condensed the schedule into the FedEx Cup followed by the lesser tournaments of the Fall Series. Something tells me the PGA Tour is probably PO'd by these comments by Phil, since complaints by its stars about the length of the schedule was one reason the schedule was shortened.

Who knew this star really wanted a shorter PGA Tour schedule so he'd have time to play golf in Asia?

But regardless of why Mickelson said what he said, what he said is probably true. Asia is the hot spot for growth in the game of golf in the coming decades.

In fact, I believe the Asian Tour has the potential to overtake the European Tour as the No. 2 men's tour in golf. The Euro Tour might have some fears of that happening, too: earlier this year the Euros twice struck deals for tournaments in India, which is considered Asian Tour territory, without informing the Asian Tour of its plans, and without offering the Asian Tour co-sanctioning status.

The Europeans, it appears to me, are racing to get into Asia before the Asian Tour locks up the Indian subcontinent and other points around its territory.

There are many people in India, China and other parts of Asia, so many untapped markets, so many potential golfers, and - this is the important part - so many booming ecomonies, huge conglomerates and potential sponsors - that big tournaments like the Barclays sponsored Singapore Open are going to be popping up. Phil thinks so:


"And with sponsors like Barclays stepping up to make wonderful, unique events like the one in Singapore, I expect the participation among the world's top players to increase in the Asian market."

First those sponsors will offer huge appearance fees to stars like Mickelson, but eventually they'll simply have purses large enough to attract the best.

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is this really a surprise ?
Gee - Phil Mickelson - a shill for the highest bidder.  I'm SHOCKED.  

No I'm not.  Mickel-nuts has always been up for sale to the highest bidder.  Probably something that kept him from being a truly great champion.  

Fact is, Mickelson is playing in Asia because they are willing to pay seven figure appearance fees.  The Asians are willing to spread out a lot of money to rent some good talent.  Putting the cart before the horse, so to speak.  

The talent level on the Asian Tour is, for the most part, half a step below the Hooters Tour.  Two women have made cuts on the Asian tour in the last 18 months, and two others came very close.  Not exactly good advertising for your own players.

I think the money is what scares the European Tour officials - not the talent of the Asian players.  However, for this kind of tactic to work, the Asians will have to pretty much buy about 100 top ranked players from the European and PGA Tours - and that's just not going to happen.  They may offer two or three million for a week from Phil Mickelson, but he is not about to leave the US for very long.  He may be a shill, but he likes living in SoCal.

Japanese baseball is huge, and they have managed to attract a few decent American players on the downside of their major league careers.  There are now two Chinese NBA players (both centers - who would've expected THAT ?)  And a big percentage of the LPGA Tour is now Korean - but they are coming here, not vice versa.

The PGA Tour may not be happy that these big names that complain about wanting more time to "rest and recover" from such a grooling schedule - but they can't really be surprised that they are up for bids during their own off season.

"this ball will fit in that fairway"

by courtgolf on Oct 11, 2007 9:09 PM EDT reply actions   0 recs

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